Business Operations & Strategy

Building the operating infrastructure executives actually run on.

I get hired when strategy exists but execution doesn't. 15 years building the measurement systems, operating cadences, and cross-functional programs that turn plans into work that actually gets done.

Austin, TX · Full-time, fractional, and advisory engagements

Currently: Fractional strategy and operations consultant. Open to what's next.
How I work

The throughline across my career: leadership knew what they wanted to accomplish, but couldn't see what was working, measure what mattered, or scale what they'd built. NetSuite had a churn problem and no lifecycle infrastructure. Extend was breaking under growth with a hand-built GTM motion. EA had a portfolio exceeding $10M in annual investment and no shared way to evaluate it. Different problems, same job: build the operating clarity that lets executives make decisions and teams execute against them. And build it so it keeps working once I'm not the one running it.

01

Operating systems that survive turnover

Measurement frameworks, decision rights, and operating cadences built so teams can run them without me. Most operations work creates dependence on the operator. This doesn't.

02

Cross-functional execution without formal authority

Aligning Sales, Success, Product, IT, and Finance when I don't run any of them. Most of my career has been this: getting teams to move together without the org chart forcing it.

03

Executive arguments, not status reports

Translating operational data into the arguments that actually change what gets funded and prioritized. Most leaders have plenty of dashboards. What they need is someone willing to read the data and recommend a call.

Selected outcomes
$10M+

in annual investment decisions influenced across global technology portfolios at Electronic Arts

30%

support capacity increase at Extend through onboarding redesign, no headcount added

20%

improvement in core-feature adoption at NetSuite through self-service onboarding model

15%

new customer acquisition lift at Extend from segment-based lifecycle playbooks

5

partnership agreements signed in 60 days for an AI product launch, establishing the primary distribution channel

Full proof points and references available on request.

Career
  1. Sep 2025 – Present
    Self-employed

    Fractional Strategy & Operations Consultant

    • End-to-end commercialization of two professional services offerings for a mid-market ERP consulting firm: GTM strategy, HubSpot pipeline infrastructure, partner channel development, and outbound execution targeting CFO and IT Director buyers
    • Advisory engagements with digital agency leadership across post-launch adoption frameworks, operating model design, and executive decision support
  2. Mar 2024 – Mar 2025
    Electronic Arts

    Principal, Business Operations & Strategy · Central Technology Organization

    • Designed the Business Impact Measurement Framework adopted across five global teams, giving VPs and EVPs a unified way to evaluate speed, quality, cost, and investment tradeoffs for initiatives exceeding $10M annually
    • Established VP and EVP-level operating reviews that set portfolio priorities, surfaced cross-org blockers, and enforced follow-through, replacing status meetings with decision forums
    • Led GenAI use case validation across creative workflows, confirming productivity improvements up to 25% and structuring the program for phased global rollout
    • Built forecasting and utilization models for cloud infrastructure and GenAI platforms, improving investment timing visibility two to three quarters ahead
  3. Jul 2021 – May 2023
    Extend, Inc.

    Go-To-Market Strategy & Operations

    • Redesigned customer onboarding workflows end-to-end, increased support capacity 30% without adding headcount
    • Built segment-based GTM playbooks contributing to a 15% increase in new customer acquisition
    • Established executive business reviews translating operational data into decisions on scale, retention, and expansion
  4. Oct 2017 – Jul 2021
    Oracle NetSuite

    Senior Lead, Strategic Initiatives → Principal Product Marketing Specialist

    • Built NetSuite's first customer health dashboard and Voice-of-Customer program from scratch, the operational foundation for onboarding decisions, executive escalations, and at-risk account intervention used across global Customer Success and Product teams
    • Designed self-service onboarding model, drove approximately 20% improvement in core-feature adoption
    • Managed five-person analytics team delivering customer health, forecasting, and performance insights embedded into OKRs and executive reviews
    • Promoted to Principal Product Marketing Specialist to lead global launch and operational readiness for NetSuite Data Warehouse, the company's first entirely new product in over five years
  5. 2011 – 2017
    Earlier experience

    The New Office, RSM US LLP, NetSuite (TAM), Bazaarvoice, Treehouse

    • Cross-party integration coordinator at RSM US across three private equity-driven acquisitions, bridging acquired entities, the PE group, and internal implementation teams
    • Technical Account Manager at NetSuite for Lighthouse accounts, owning C-suite and VP-level relationships at NetSuite's highest-priority enterprise customers
    • Sales Operations Manager at Bazaarvoice: implemented Apttus/Conga CPQ on Salesforce, cut quote turnaround time 30%
    • Technology operations at Treehouse: directed migration to cloud ERP and POS systems, scaled infrastructure across three retail locations
How to work with me

I'm open to three modes of engagement, depending on the problem and the timing.

Full-time leadership

Director and Principal-level roles where the mandate is operating clarity, cross-functional execution, and executive decision support. Tech and SaaS preferred. Austin or remote, open to relocation for the right role.

Target titles: Director or Head of Business Operations, Director Strategy and Operations, Director GTM Program Management, Principal Business Operations, Chief of Staff reporting to COO, CRO, or VP-level.

Fractional and advisory

Embedded engagements for companies that need senior operating muscle without a full-time hire. Typical scope: building the first measurement system, standing up GTM operating infrastructure, or running a critical cross-functional program through execution.

Project-based

Defined scope, clear deliverable, fixed timeline. Past examples include onboarding redesigns, customer health frameworks, executive operating reviews, and AI readiness assessments.

Credentials
  • BBA, Management Information Systems · Lamar University
  • Executive Education, AI for Business Leaders · University of Texas McCombs School of Business
  • Certified Scrum Master · Scrum Alliance
  • NetSuite Certified ERP Consultant & Administrator
Contact
LinkedIn

First responses within one business day.

Austin, TX